Four years after his decision to leave Cleveland for Miami, LeBron announced he would return to his home state to lead the Cavaliers to a championship. The brief was to commemorate the moment he stepped back onto the court with a new team
and his city behind him.
Here is what Dan Wieden said about it: "I don’t know how those two women came up with that LeBron spot. They’d been at the agency like six months or something and they were working with bunch of very senior people trying to solve this problem and the very senior people went with what those two girls did. They were 26, innocent as hell, talented as hell. And so the team helped them finish the thing off and that’s the magic.”
Awards: Bronze Lion for Cinema, Bronze Clio, ADG Nomination for best commercial, Bronze ADC award, One Show merit award, AND DRAKE REFERENCED IT FOR THIS VIDEO.
Copywriter: Jordan Dinwiddie
Creative Directors: Ryan O'Rourke & Alberto Ponte