Worth The Wait
Nike wanted to be prepared in case LeBron and the Cavaliers won the 2016 championship, so they asked my partner
and I to create a part II to the original Together film. Once again we cast real Clevelanders and se out to capture
the truth that if Cleveland won a championship after a 51 year drought they simply wouldn't know how to react.
We were also asked to create a visual for the Witness Wall so we designed a championship ring and put one
on each person in an unused photo of the huddle to show that a victory that big would take the entire city.
Copywriter: Jordan Dinwiddie
Creative Directors: Alberto Ponte, Ryan O'Rourke, Dan Viens